-
Video Content for brand building
0
February 9th, 2010videoIf you are considering using video to benefit your business, either for a training video on DVD or in a viral video attempt to boost awareness, beware. A video can have a huge impact on the brand.
The video production environment has changed dramatically in the last 10-15 years. Previously, the video was produced largely to an audience of analog television. These production values meant were high, and many resources were available because of large budgets. With the advent of the digital revolution, the video has been far more affordable for small businesses with the availability of digital video cameras cheaper and video production software. While there has been a tremendous amount of success with viral video sensations on sites like YouTube, it is necessary to keep the brand very much in mind when creating video content for online viewing.
Say you make a video promoting their latest product. You download open source software, takes the digital video camera, ensuring that no further of his sisters wedding and hit record.
Make a roller coaster roller few shots, zooming in and out and that's all … You got the vaccine! Now, to add a bit of Linkin Park to the mix and export to an MPEG file to upload to YouTube. Be the first video online!
You get 200 views before taking the video from YouTube for copyright infringement by the Count .. that as a blessing! Not only does this video give off the impression of an amateur video, not a low budget without value, but also would be moved to its brand image. Just as the advertising model works when people see the product, either consciously or unconsciously, connect the product to your video. This can have a detrimental effect on the mark, and the associations often very difficult to remove. So before you plunge into the digital output for your small business, make sure you have the brand at the forefront of his mind .. Note that a fall in entry barriers for video production companies means more competition. Increased competition for resources (in a market environment), lower prices. So my suggestion is that local level before taking a tour of the DIY approach. Saving a few hundred here can cost irreversibly there …
Tags: branding, digital video production, video production, viral video